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The Process

How It Works

From your first conversation to a fully activated revenue channel — here's exactly what working with CEP Agency Agency looks like.

1

Start Here — Free

Explore Revenue Revival

Before anything else, get familiar with what's possible. The Revenue Revival resources — a free 8-day email course and a recorded talk — walk you through the main activation paths so you arrive at any next step already knowing what you want.

You don't need to be ready to invest to start here. The free resources are genuinely useful on their own — and they make every subsequent conversation faster and more productive.
8-Day Email Course Recorded Talk Explore the free resources →
2

When You're Ready

Fill Out the Intake Form

When you're ready to explore working together, fill out the intake form. It asks about your catalog, your revenue channels, your goals, and where you feel stuck. The more you share, the more useful our first conversation will be.

The intake form isn't a commitment — it's context. It helps us show up to the audit or intro call already knowing your situation so we don't waste your time on basics.
3

The Diagnostic Step

The Revenue Revival Audit

The audit is where we do the real diagnostic work. We review your catalog, offers, audience, and existing revenue channels — and come back with a written summary identifying your strongest activation opportunity, what's missing, and what to do first.

The audit is $249 — and the full fee is credited toward any CEP Agency service you move into.

The audit stands on its own. You'll receive findings and a clear recommendation whether you work with us afterward or not. It is not a sales presentation dressed up as a diagnostic.
4

After the Audit

We Identify Your Activation Path

Based on the audit, we'll recommend the activation path that makes the most sense for your catalog, audience, and goals. There are three core paths — and knowing which one you're on makes everything else clearer.

🚀

Kickstarter Activation

Turn your existing books, backlist, or book-related assets into a Kickstarter campaign. Best for authors with a completed or in-progress catalog and some existing readership.

🛒

Shopify Activation

Build a direct sales system around your existing products. Best for authors who want a permanent storefront and more control over pricing, bundles, and buyer relationships.

🔄

Subscription Activation

Launch a paid subscription — Patreon, Substack, or membership — using your existing content and audience. Best for authors with consistent output and an engaged following.

5

The Activation

Four Months Together

Over four months, we build out one complete revenue channel together — from strategy through launch through optimization. By the end, you have a working system, a body of assets you own, and a clear picture of how to maintain and grow from there.

Month 1
Audit & Strategy
  • Full catalog & channel review
  • Campaign or store concept
  • Offer and positioning strategy
  • Asset inventory & gap map
  • Launch calendar
Month 2
Asset Creation
  • Full copy & messaging suite
  • Campaign or storefront graphics
  • Social graphics pack
  • Advertising graphics pack
  • Email sequence drafts
Month 3
Launch
  • Campaign or store goes live
  • Email sequence deployed
  • Social & ad assets in use
  • Mid-launch check-ins
  • Real-time adjustments
Month 4
Optimization + Handoff
  • Performance review
  • Final push assets
  • Post-campaign recommendations
  • Next activation planning
  • Full asset handoff to you
6

Optional Layers

Add-Ons + What Comes Next

Activations are designed to be complete on their own — but some authors want to go further. Add-ons are available per activation to extend the scope into social scheduling, advertising setup, fulfillment support, or design and packaging.

Social Scheduling Advertising Setup Fulfillment Support Design + Packaging
Every activation ends with a full asset handoff and a clear view of what to do next. You're never left wondering where things stand.

Common Questions

Good things to know before you reach out

Do I need to already be selling books to work with you?
Not necessarily. What matters more is that you have a catalog — books you've written — and that you're ready to put real attention and investment into activating them. Some clients come in with existing revenue channels they want to expand. Others are starting their direct revenue strategy from scratch. Both are fine.
What if I'm not sure which path is right for me?
That's exactly what the Revenue Revival Audit is for. It's not unusual for authors to come in thinking they want a Kickstarter when a Shopify store is actually the better first move, or vice versa. We figure that out together before any significant investment is made.
Is this done-for-you or done-with-you?
Mostly done-for-you. We build the strategy, copy, graphics, and launch assets. Your main job is to show up for reviews, give feedback, fulfill your products, and be active with your own audience. We handle the campaign infrastructure and asset creation.
What happens after the 4 months?
You receive a full handoff of every asset we created together, plus a clear picture of what performed, what to maintain, and what the next opportunity is. Many authors continue with a second activation. Some step back and run the system themselves. There's no pressure to keep going — the goal is always to leave you better off than we found you.
Can I do just the audit without committing to a full activation?
Absolutely. The audit is a standalone service. You'll get real findings and a real recommendation regardless of what you do next. If you later move into an activation, the audit fee is credited in full.

Ready to see what's possible?

Fill out the intake form and we'll take it from there. No commitment required at this stage — just a conversation.

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